After great election losses there is always lots of talk about “messaging.” Spencer Pratt has an interesting take on the issue, Republicans would be well served to pay attention.
In the absence of good storytelling, political apocalypse rushes in to fill the void.
We're in a new era of communication, and only one side seems to be living in it. The old guard consultant class is about to be relegated to the dustbin of history. If you think that high prices lost the election for the right, you don't understand marketing. Humans have no problem paying a premium for a good quality brand. Notice the word "brand", not "product". Are Nikes better than New Balance? Nope. But the brand is better…
The only brand the Republicans had was Trump/MAGA and it didn’t hold well against the Democrats “free stuff” brand, especially among the equity challenged Millennials and Gen-zers. Many of whom are financially illiterate so of course “free” sounds good.
“It is 100% true that everything's too damn expensive, and we all know that inflated prices are always sticky. Does anyone know that it's entirely the result of shutting down the global economy over the flu and (both naive republicans and democrats) printing infinity dollars for several years? Nope...because nobody has effectively told that story, and it's an unsexy story to tell.
"Free stuff!" is a VERY easy story to tell, and when everyone's gotta take out a second mortgage just to pay their insurance premiums, "free healthcare" is an unbeatable story. It doesn't matter that "free healthcare" doesn't exist and socialized medicine is a terrible product...it's not the product, it's the brand. And "FREE!" is a great brand. You can't get mad at people for having the financial literacy of a 9 year old. I mean, you can, but they outnumber you a million to one, so it's not going to be productive. You need to figure out how to make an unsexy story sexy, or else the "free stuff!" crowd is going to eat your lunch every time.”
Read the whole thing. Spencer would have made a great Mayor of LA. He lost but anything but a loser. Let’s all be more like Spencer Platt.
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Special thanks to the MOTI for this magnificent floral arrangement.
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As you can see it’s a full-on 360 degrees basket of beauty in every burgundy shades of autumn you can imagine. After a week of being under the weather they arrived like a ray of much needed sunshine and are very much appreciated. My hear- felt thank you to the bestest group of compatriots ever.
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