This marketing miracle should be filed under the"We lose a little on every sale, but make it up in volume!" strategy.
Ford's Chief Executive Engineer unveils the Ford F-150 Lightning in 2021, in Dearborn, MI
DETROIT — Ford Motor Co.'s electric vehicle business has lost $3 billion before taxes during the past two years and will lose a similar amount this year as the company invests heavily in the new technology. – Detroit Free Press
Ford said it plans to be producing 2 million of the e-vehicles by late 2026, at which time it should be profitable. Then again, the world should have succumbed to the perils of global warming and/or climate change by then according to Greta-damus, so it may all be moot.
For many electric vehicles, there is no way to repair or assess even slightly damaged battery packs after accidents, forcing insurance companies to write off cars with few miles - leading to higher premiums and undercutting gains from going electric.
Battery packs can cost tens of thousands of dollars and represent up to 50% of an EV's price tag, often making it uneconomical to replace them.
Lessons of a long life: it seldom pays to be an early adopter.
I’ve never aspired to be a laggard before.
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