Tuesday, May 18, 2010

Big Food, Big Prints

My, don’t we look happy to be here today?

First lady Michelle Obama stands in the Eisenhower Executive Office Building on the White House campus in Washington, Monday, May 17, 2010. The first lady announced a new agreement between the Partnership for a Healthier America  and Healthy Weight Commitment Foundation (HWCF) in support of the 'Let's Move!' childhood obesity campaign.

The occasion was yesterday’s  announcement of how Lady M single handedly got the Healthy Weight Commitment Foundation, a group comprised of Big Food retailers and trade associations, to pledge to remove 1.5 trillion calories from their products by the end of 2015. I know it sounds like I must have made that number up, but no – honest! That’s what they pledged! And the impartial Congressional Budget Office (CBO) did all the calculations based on the data the trade associations gave them, so you know they’re good.

But I should remind everyone: this is Washington.The only place you’ll find more pledging is on college campuses. Big Guy likes to make pledges too:  no new middle class taxes, to create or save 4 million jobs, to close Guantanamo, to cut the deficit in half, to not cut NASA funding and to deliver Obamacare to everyone for less than – what? -  500 trillion dollars a year? Pledges around here are more a matter of sound bites, wishful thinking and semi-good intentions. D.C. is not known as the road to Hell for naught.

Anyway, you can tell that this is a serious initiative because the Healthy Weight Commitment Foundation – which didn’t even exist before Lady M invented the “Let’s Move those Children’s Fat Behinds” – has its own official acronym (HWCF). Now it’s status is on par with the CBO.

US First Lady Michelle Obama speaks during an event related to Obama's Let's Move! Campaign during an event in the Eisenhower Executive Office Building adjacent to the White House in Washington, DC, May 17, 2010. Obama announced that the Partnership for a Healthier America has reached an agreement with Healthy Weight Commitment Foundation members to reduce product calories by 1.5 trillion by the end of 2015, and 1 trillion by 2012.Am I on drugs or something? Why am I wearing this Moschino bed spread? Why can’t I move my eyebrows?

Is it just me, or is anyone else growing tired of these vintage prints?

 purple Marimekko  shower curtain prints

1980's Betsy Johnson 1980’s vintage print